Note that just for the record, this is part one in a two-part series.
Why Travel to Antigua and Barbuda
Perhaps we need a geography refresher first. As I was explaining this upcoming trip, I had so many people say “you mean Anguilla?” Or “you mean Barbados?” Ha, but no. Antigua and Barbuda is actually one country comprised of two sister islands floating in the no-mans-land between the Atlantic Ocean and the Caribbean Sea. Technically in the West Indies, and not a part of either the US or British Virgin Islands, it’s a real gem that often gets overlooked or undervalued in the world of Caribbean travel. Having spent the last 7 days here with a few more to go, here’s my take so far.
Let’s get this out of the way up front: there is nothing wrong with budget travel. At this point in my blogging career, I fund all my own trips and homegirl doesn’t have unlimited resources. We’ve all seen ultra-luxury hotels and Instagram travel photos, and for those of us who can’t afford an all-out 5 star experience, budget travel is often what’s on the menu. I’m a huge proponent of it. But we need to clear the air with a few problems going on in the budget travel industry.
If you saw the Victoria’s Secret Fashion Show from 2006 to 2014, there’s a good chance you experienced first-hand the work of brand manager/PR master Lauren Cutillo Kinnear. She’s since departed the megabrand, but has by no means slowed down. After departing in 2014, Lauren launched her own public relations and event management consultancy called LOLO PR & Events. Lauren was kind enough to indulge me in a Q&A chat about career successes, advice for PR pros, and the challenges of striking out on your own.
“Do I want to work at an agency or in-house?”
Confused on where you want to go? Take heart, we’ve all pretty much asked this question. It plagues almost every public relations practitioner at some point, especially those young in their careers or those looking to make a mid-career transition. While there are definitely benefits to both, it’s important to consider holistically what each offers as a professional and as a person.
It’s no secret that fashion and lifestyle bloggers have changed the way we do brand marketing. I recently caught up with one such Chicago-based blogger Erika Karl, of BABESKILLS. She shares her journey to becoming a #BossBabe, her biggest successes, and offers advice to up-and-coming bloggers below.