Gone are the days of a non-engaging brand. The flip side of the brand engagement questions is when does a brand’s personality go too far? When does humor cross the line into petty? Enter clapback culture.
I love fashion and lifestyle blogs. I want to get that out in the open in the front of this post because my points here might feel a bit critical. If you’ve got a substantial blog, or are thinking of taking up blogging in the fashion or lifestyle sphere in the future, you’ll at some point probably want to grow your blog and reach more readers. Search Engine Optimization (SEO) is a great way to do that, but if you don’t have a background in digital marketing, you might be doing some serious damage to your site without realizing it. As a blogger myself and a reader of dozens outside my niche areas, I’ve seen some of the same mistakes over and over. I’ve listed the most common one below to get you started:
Note that just for the record, this is part one in a two-part series.
Why Travel to Antigua and Barbuda
Perhaps we need a geography refresher first. As I was explaining this upcoming trip, I had so many people say “you mean Anguilla?” Or “you mean Barbados?” Ha, but no. Antigua and Barbuda is actually one country comprised of two sister islands floating in the no-mans-land between the Atlantic Ocean and the Caribbean Sea. Technically in the West Indies, and not a part of either the US or British Virgin Islands, it’s a real gem that often gets overlooked or undervalued in the world of Caribbean travel. Having spent the last 7 days here with a few more to go, here’s my take so far.
Let’s get this out of the way up front: there is nothing wrong with budget travel. At this point in my blogging career, I fund all my own trips and homegirl doesn’t have unlimited resources. We’ve all seen ultra-luxury hotels and Instagram travel photos, and for those of us who can’t afford an all-out 5 star experience, budget travel is often what’s on the menu. I’m a huge proponent of it. But we need to clear the air with a few problems going on in the budget travel industry.
If you saw the Victoria’s Secret Fashion Show from 2006 to 2014, there’s a good chance you experienced first-hand the work of brand manager/PR master Lauren Cutillo Kinnear. She’s since departed the megabrand, but has by no means slowed down. After departing in 2014, Lauren launched her own public relations and event management consultancy called LOLO PR & Events. Lauren was kind enough to indulge me in a Q&A chat about career successes, advice for PR pros, and the challenges of striking out on your own.