If combining PR with Hawaii living sounds like a dream, this post is for you! I recently chatted with with former Central PA native turned Hawaii resident Kait Hanson, of CommuniKait. She has been featured in outlets such as POPSUGAR, The Today Show, and Style Me Pretty, and talks about the challenges of freelancing, advice for bloggers, and the best part of living in Hawaii . She also has the cutest chocolate labs on the islands in my opinion.
While YouTube is not a new platform for me, it isn’t one that I use often personally. Most of the people I followed on YouTube have integrated Instagram videos into their online activity, which I prefer. Nevertheless, to the ‘Tube I went in search of new social media content and to do a bit of research for an upcoming project.
If Buzzfeed’s “listicle” style articles are any indication, people love lists. List makers, list checkers, list sharers…and one app found a way to capitalize on that. The List App, or li.st as it was renamed in May 2016, is a list-based social media platform predicated on building and sharing lists of interest.
The City of Brotherly Love knows it has a reputation. As the 2017 NFL Draft arrives at the Ben Franklin Parkway, Philly fans also know they have some amends to make. And they’re sorry, kinda. Enter possibly the greatest tongue-in-cheek humor marketing campaign of the decade, “Welcome Kinda“. From apologies for running over an opposing team’s corn hole game (oops!) to “accidentally” spilling drinks on fans from other teams (our bad, really!), Welcome Kinda embraces and exemplifies the fervor and ferocity that Philly fans exude.
Gone are the days of a non-engaging brand. The flip side of the brand engagement questions is when does a brand’s personality go too far? When does humor cross the line into petty? Enter clapback culture.