The Annual Nordstrom Anniversary Sale “NSale” Is Off To A Rough Start
I write this as I place my 11th call to customer service. No seriously. (Plus 2 tweets if we’re being honest.) It’s that time–the annual NSale from Nordstrom is here. After weeks, nay, a month of hype, promotion, sneak peeks, catalog drops, and digital ads, the site and app have both gone down not 12 hours into the sale. Thousands of angry shoppers stormed Twitter to voice their angst and I am one of them.
While YouTube is not a new platform for me, it isn’t one that I use often personally. Most of the people I followed on YouTube have integrated Instagram videos into their online activity, which I prefer. Nevertheless, to the ‘Tube I went in search of new social media content and to do a bit of research for an upcoming project.
If Buzzfeed’s “listicle” style articles are any indication, people love lists. List makers, list checkers, list sharers…and one app found a way to capitalize on that. The List App, or li.st as it was renamed in May 2016, is a list-based social media platform predicated on building and sharing lists of interest.
The City of Brotherly Love knows it has a reputation. As the 2017 NFL Draft arrives at the Ben Franklin Parkway, Philly fans also know they have some amends to make. And they’re sorry, kinda. Enter possibly the greatest tongue-in-cheek humor marketing campaign of the decade, “Welcome Kinda“. From apologies for running over an opposing team’s corn hole game (oops!) to “accidentally” spilling drinks on fans from other teams (our bad, really!), Welcome Kinda embraces and exemplifies the fervor and ferocity that Philly fans exude.
Gone are the days of a non-engaging brand. The flip side of the brand engagement questions is when does a brand’s personality go too far? When does humor cross the line into petty? Enter clapback culture.